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Changing the shape of dentistry, again
Few companies can trace a corporate history with a bedrock of innovation that spans over 160 years. Today, SS White Burs, Inc. is a family owned and operated U.S.-based business with more than 250 employees and worldwide distribution. Its corporate roots are found in the history of Samuel Stockton White, who began his career as an apprenticing dentist and ventured into his own business in 1844, manufacturing porcelain teeth, in Philadelphia, Pennsylvania. The company proudly bears the name of its founder and continually maintains its original objective: better products for better dentistry.
Founder: Samuel Stockton White
CEO, Tom Gallop, and Director of Worldwide Marketing Brant Miles, discuss their thoughts on the future of the industry and how their new campaign, Practice Inspiration, is more relevant than ever.
What does Practice Inspiration mean to you?
Tom Gallop-CEO“Inspiration is the vehicle that moves a team to work together to obtain the greater good. In the dental practice, an inspired team works more effectively together, leading to increased practice success. Inspiration can be discovered in many different forms, but is most heartfelt and motivating to the dental team when coming from a patient, often in the simple form of a thank you; maybe for a painless procedure or the creation of a beautiful smile.”
What makes this corporate philosophy so applicable to the industry?
“The instruments manufactured by SS White allow clinicians to find the proper balance between three important factors: health, business and art. Patient satisfaction, which leads to increased case acceptance and referrals, is greatly enhanced when functional and beautiful restorations are fabricated and delivered in a timely manner, provide maximum patient comfort during and after the procedure, and enhance their smile. The instruments developed by SS White, when used in conjunction with the latest clinical techniques and procedures, allow clinicians to create more beautiful smiles, which lead to more satisfied patients.”
How has your company’s innovative history helped to shape this campaign?
Brant Miles-Director Worldwide Marketing“SS White was founded in 1844 by Samuel Stockton White, a practicing dentist who was not satisfied with the quality of care and product offered at the time. Dr. White’s passion of changing dentistry for the better remains a core building block for which the current generation of employees within SS White strives to achieve. SS White has the drive and commitment to work with leading clinicians worldwide to bring better dental care to more people around the world, inspiring them to achieve better patient outcomes.”
What can we look forward to from SS White?
“Our commitment is to manufacture the highest quality dental products, designed with purpose to bring value to the clinician, technician, dental team, and most importantly, the patient. The core values of SS White revolve around manufacturing more conservative, efficient, and effective dental products. We continue to create and seek innovative products that will advance dentistry; to question, listen, and respond to new ideas and challenges from the dental community. We embrace the astonishing developments of the 21st century; advances in dental research; sophisticated restoratives; and the perfection of new technology in instrumentation that will elevate the future of dentistry to a level limited only by the imagination and synergy of engineers and the dental clinicians we serve.”
SS White truly is a celebrated American company
SS White lays claim to being the sole remaining major America-born manufacturer of carbide burs still in operation, making all of its carbide instruments in Lakewood, New Jersey while outsourcing nothing. SS White manufactures and guarantees 100% customer satisfaction for every carbide bur it sells. SS White is dedicated to the dealer network of sales operations and works closely with its dealers to provide personal service and value to dental professionals across the globe. SS White currently markets and sells its diamond and carbide products in over 100 countries worldwide, and more innovations are yet to come.
Today, SS White’s second-generation family leadership and skilled management and manufacturing teams, continue to preserve the tradition of bringing the highest quality dental products to market, providing dentists with precision instruments that maximize clinical efficiency, enhance patient comfort, and increase the opportunity for the ultimate clinical outcome of a beautiful, functional smile for each and every patient.
The enthusiasm of Dr. White exists today
Current CEO Tom Gallop states, “We understand that SS White holds an eminent place in dentistry as a great innovator, manufacturer, and charitable sponsor, and we will continue to promote these values. SS White is committed to helping dental dealers and doctors with their bigger challenges. We have seen that in these trying times, it is very important to help doctors increase patient satisfaction and referrals through the use of patient-friendly dental instruments, such as Fissurotomy. This is an example of an instrument that is minimally invasive, promotes the conservation of healthy tooth structure in class 1 lesions and that most often does not require the use of anesthesia. Conversely, doctors that are extremely busy in their practice have been overwhelmingly positive in the time savings allotted to them by using the latest in efficient rotary instrument designs by SS White, such as the Great White Burs. We are passionate about solving problems for the doctor; the introduction of Jazz Supreme Polishers has helped to create faster, more beautiful smiles, while Great White Z Diamonds allow dentists to cut zirconia with greater efficiency and time savings. While SS White enjoys a leadership position in the dental industry, we also feel a need to serve the community in which we work. We hunger to help solve bigger problems and strive to act in a manner that offers integrity and humility, knowing that we do not always have all the answers. SS White sincerely appreciates the cooperative effort and relationships with many of the leaders in the dental community over the past few years in new product design, development and introduction.”
The Great White® Line of Carbide and Diamond InstrumentsGreat White Gold Series Burs are engineered using a proprietary design that revolutionized the carbide bur market. Proven to cut the hardest and most challenging dental material, such as composite and semi-precious metals, with greater efficiency and less chatter. Great White Gold Burs significantly reduce restoration removal and preparation time, saving clinicians up to 50 hours per year in operatory time. Great White Z Diamonds are engineered for superior cutting of ceramic and zirconia-based crowns during crown removal, endodontic access and lab procedures.
Fissurotomy®: Patented Minimally Invasive CarbidesDeveloped in collaboration with Temple University, the Fissurotomy instrument head shape allows early diagnosis and conservative preparation of fissure caries, often without the use of anesthesia.
Piranha® Single-Patient-Use DiamondsPiranha single-use burs are specifically designed to increase office efficiency and clinical effectiveness by using a new diamond for each procedure. Piranha diamonds offer greater tactile feel, leading to more consistent performance and more precise results. Over 500 shapes, sizes and grits; cuts as fast as pricier alternatives, at a fraction of the cost.
Smartburs® II Polymer Caries Removal InstrumentsDeveloped in conjunction with Temple University, Smartburs II are the intelligent option for safe, painless caries removal. Smartburs II preserve the existing healthy tooth substance and reduce the risk of unintentional pulp exposures. Offering a more patient-friendly, conservative, treatment option. Smartburs are the instrument of choice to help foster patient referrals.
EndoguideEndoGuide™ Burs are a unique set of eight burs for nonsurgical root canal treatment. The patented, conical shaped micro-diameter tip acts as a self-centering guide for straightline access to canals, maximizing treatment efficiency and conserving healthy peri-cervical dentin.
New Product Line: SS White® CORE™ EndodonticsClinical collaboration is the fundamental building block of SS White’s new CORE™ Endodontics selection of innovative products developed for root canal procedures. Complementing SS White’s recently launched EndoGuide® product line is the addition of the patented Guidance™ endodontic product group, designed by Dr. Charles Goodis, which now carries the SS White® brand names of V-Glide Path™2 files, V-Taper™2 NiTi rotary files and V-Fill™2 obturation system. The product line is designed to support techniques that emphasize conservation of healthy dentin as well as a systematic approach to efficient and effective root canal procedures. Other products included in the SS White® CORE™ Endodontics line include the patented V-Clean™ endodontic agitator; specially selected rotary instruments for restoration removal, root canal access, and finishing; gutta percha, paper points; and endodontic motor and handpieces.
SS White® V-Taper™2 NiTi Rotary Endodontic File SystemThis performance-enhanced rotary file system shortens treatment time through use of fewer files per case, allowing for safe, efficient, conservative root canal treatment. Use of V-Taper™2 rotary files allows most molar and premolars to be completed with two to three rotary files and anterior teeth with one to two rotary files. V-Taper™2 is a series of patented, variable-taper NiTi rotary files that permit deeper apical shapes with fewer instruments. The files yield a conservative access path that retains more healthy tooth structure at the heart of the tooth, which is critical to support longer-lasting restorations. V-Taper™2 rotary files feature a parabolic cross-section design that combines high efficiency and flexibility while being safe and resistant to fracture. These desirable features allow the clinician to effectively combine access and shaping into a single integrated process. When establishing canal patency the V-Taper™2 rotary files are ideally preceded with use of V-Glide Path™2 files. Used together, the V-Rotary File System adds precision to root canal procedures, while saving chair time and reducing stress for operator and patient.
V-Clean™ Endodontic AgitatorSS White V-Clean is a medical-grade polymer hand instrument, uniquely designed for cleaning the surfaces of a filed root canal. V-Clean™ is constructed of multiple flexible paddles that protrude from its semi-rigid shank. The paddles are oriented in opposing directions along the length of the shank, and facilitate a dual-action scrubbing and scraping process. V-Clean™ will remove the smear layer, dislodge and remove debris from the canal and concurrently provide an agitating action when used with disinfecting or irrigating solutions. In a University study, use of V-Clean™ reduced bacterial contamination within the root canal on average by 90.2% compared to use of irrigation alone.
This information was provided by SS White.
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Research has shown that irrigants are more effective when they are electro-mechanically activated.
Research has shown that irrigants are more effective when they are electro-mechanically activated.
Acoustic streaming and cavitation have been proven to significantly enhance cleaning of difficult anatomy. Studies have shown that low frequency (Sonic) oscillation (160-190Hz) was not sufficient to create acoustic streaming or cavitation within the canal space.
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