Few companies can trace a corporate history with a bedrock of innovation that spans over 160 years. Today, SS White Burs, Inc., is a family owned and operated US-based business with more than 250 employees and worldwide distribution. Its corporate roots are found in the history of Samuel Stockton White, who began his career as an apprenticing dentist and ventured into his own business in 1844, manufacturing porcelain teeth, in Philadelphia, Pennsylvania. The company proudly bears the name of its founder and continually maintains its original objective: better products for better dentistry.

CEO, Tom Gallop, and Director of Worldwide Marketing, Brant Miles, discuss their thoughts on the future of the industry and how their new campaign, Practice Inspiration, is more relevant than ever.

Tom Gallop-CEO

What does Practice Inspiration mean to you?

Inspiration is the vehicle that moves a team to work together to obtain the greater good.  In the dental practice, an inspired team works more effectively together, leading to increased practice success.  Inspiration can be discovered in many different forms, but is most heartfelt and motivating to the dental team when coming from a patient, often in the simple form of a thank you, maybe for a painless procedure or the creation of a beautiful smile.

What makes this corporate philosophy so applicable to the industry?

The instruments manufactured by SS White allow clinicians to find the proper balance between three important factors: health, business, and art. Patient satisfaction, which leads to increased case acceptance and referrals, is greatly enhanced when functional and beautiful restorations are fabricated and delivered in a timely manner, provide maximum patient comfort during and after the procedure, and enhance their smile.  The instruments developed by SS White, when used in conjunction with the latest clinical techniques and procedures, allow clinicians to create more beautiful smiles, which lead to more satisfied patients.


Brant Miles-Director of Worldwide Marketing

How has your company’s innovative history helped to shape this campaign?

SS White was founded in 1844 by Samuel Stockton White, a practicing dentist who was not satisfied with the quality of care and product offered at the time. Dr. White’s passion for changing dentistry for the better remains a core building block, which the current generation of employees within SS White strive to achieve. SS White has the drive and commitment to work with leading clinicians worldwide to bring better dental care o more people around the world, inspiring them to achieve better patient outcomes.

What can we look forward to from SS White?

Our commitment is to manufacture the highest quality dental products, designed with purpose to bring value to the clinician, technician, dental team, and most importantly, the patient.  The core values of SS White revolve around manufacturing more conservative, efficient, and effective dental products. We continue to create and seek innovative products that will advance dentistry; to question, listen, and respond to new ideas and challenges from the dental community.  We embrace the astonishing developments of the 21st Century; advances in dental research; sophisticated restoratives; and the perfection of new technology in instrumentation that will elevate the future of dentistry to a level limited only by the imagination and synergy of engineers and the dental clinicians we serve.


SS White truly is a celebrated American company

SS White lays claim to being the sole remaining major American-born manufacturer of carbide burs still in operation, making all of its carbide instruments in Lakewood, New Jersey. SS White manufactures and guarantees 100% customer satisfaction for every carbide bur it sells.  SS White is dedicated to the dealer network of sales operations and works closely with its dealers to provide personal service and value to dental professionals across the globe. SS White currently markets and sells its diamond and carbide products in over 100 countries worldwide, and more innovations are yet to come. 


The Great White® line of carbide and diamond instruments
Great White® Gold Series Burs are engineered using a proprietary design that revolutionized the carbide bur market. Proven to cut the hardest and most challenging dental material such as composite and semi-precious metals with greater efficiency and less chatter. Great White® Gold Burs significantly reduce restoration removal and preparation time, saving clinicians up to 50 hours per year in operatory time. Great White® Z Diamonds are engineered for superior cutting of ceramic and zirconia-based crowns during crown removal, endodontic access, and lab procedures.

Fissurotomy®: patented minimally invasive carbides
Developed in collaboration with Temple University, the Fissurotomy® instrument head shape allows early diagnosis and conservative preparation of fissure caries, often without the use of anesthesia.

Piranha® single-patient-use diamonds
Piranha® single-use burs are specifically designed to increase office efficiency and clinical effectiveness by using a new diamond for each procedure. Piranha® Diamonds offer greater tactile feel, leading to more consistent performance and more precise results. Over 500 shapes, sizes, and grits; cuts as fast as pricier alternatives, at a fraction of the cost.

Smartburs® II polymer caries removal instruments

Developed in conjunction with Temple University, Smartburs® II are the intelligent option for safe, painless caries removal.  Smartburs® II preserve the existing healthy tooth substance and reduce the risk of unintentional pulp exposures.  Offering a more patient-friendly, conservative, treatment option.  Smartburs® are the instrument of choice to help foster patient referrals.

EndoGuide™: Conservative, Efficient Endodontic Access

EndoGuide™ Burs are a unique set of eight burs for non-surgical root canal treatment. The patented, conical shaped microdiameter tip acts as a self-centering guide for straight-line access to canals, maximizing treatment efficiency and conserving healthy peri-cervical dentin.


Today, SS White’s second-generation family leadership and skilled management and manufacturing teams continue to preserve the tradition of bringing the highest quality dental products to market, providing dentists with precision instruments that maximize clinical efficiency, enhance patient comfort, and increase the opportunity for the ultimate clinical outcome of a beautiful, functional smile for each and every patient.

Current CEO Tom Gallop states, “We understand that SS White holds an eminent place in dentistry as a great innovator, manufacturer, and charitable sponsor, and we will continue to promote these values. SS White is committed to helping dental dealers and doctors with their bigger challenges. We have seen that in these trying times, it is very important to help doctors increase patient satisfaction and referrals through the use of patient-friendly dental instruments, such as the Fissurotomy®. This is an example of an instrument that is minimally invasive, promotes the conservation of healthy tooth structure in Class 1 lesions, and that most often does not require the use of anesthesia.

Conversely, doctors who are extremely busy in their practices have been overwhelmingly positive in the time savings allotted to them by using the latest in efficient rotary instrument designs by SS White, such as the Great White® Burs. We are passionate about solving problems for the doctor; the introduction of Jazz™ Supreme Polishers has helped to create faster more beautiful smiles, while Great White® Z Diamonds allow dentists to cut zirconia with greater efficiency and time savings. While SS White enjoys a leadership position in the dental industry, we also feel a need to serve the community in which we work. We hunger to help solve bigger problems and strive to act in a manner that offers integrity and humility, knowing that we do not always have all the answers. SS White sincerely appreciates the cooperative effort and relationships with many of the leaders in the dental community over the past few years in new product design, development, and introduction.

This information was provided by SS White